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The Row Just Revived This “Ugly” ’90s Shoe Trend—and It’s Everywhere This Summer

The Row Just Revived This “Ugly” ’90s Shoe Trend—and It’s Everywhere This Summer

Remember those see-through shoes we all loved (or hated) in the ’90s? Well, jelly shoes are making a major comeback this summer, thanks to luxury brand The Row. These plastic fantastic footwear options are no longer just beach basics—they’ve been transformed into high-fashion must-haves.

From ballet flats to strappy sandals, designers are putting their own spin on this nostalgic trend that’s equal parts practical and statement-making.

1. Row Mara Flats: The Trend-Setting Original

Luxury powerhouse The Row started it all with their Mara flats, transforming the humble jelly shoe into a coveted designer item. Their minimalist approach strips away the childish associations, presenting a sophisticated take on the nostalgic style.

Made from high-quality PVC, these flats feature a rounded toe and subtle branding that whispers rather than shouts. The translucent material comes in neutral tones like smoke, clear, and black.

Fashion insiders have been spotted pairing these with everything from summer dresses to tailored trousers, proving their versatility beyond poolside wear.

2. Vince Barcelona Jelly Cage Mule: Architectural Elegance

Architectural lines define these sophisticated jelly mules from Vince. The Barcelona style reimagines the classic fisherman sandal with a modern, open-back silhouette that’s both practical and runway-worthy.

Walking becomes a breeze with these shoes thanks to their lightweight construction and cushioned footbed. The cage-like upper provides unexpected structure while maintaining that signature transparent jelly look.

Style mavens are wearing these with ankle-length pants or flowing midi skirts for an unexpected contrast between casual material and refined shape.

3. Chloé Jelly Ankle Strap Sandal: Bohemian Luxury

Bohemian flair meets practical jelly construction in Chloé’s take on the trend. These ankle-strap sandals feature the brand’s signature scalloped edge details that add a touch of whimsy to the transparent material.

Comfort doesn’t take a backseat with these beauties – a contoured footbed supports all-day wear. The adjustable ankle strap ensures a secure fit while adding a feminine touch to the overall design.

Fashionistas are pairing these with flowy maxi dresses or cropped denim for a look that works from beach to sidewalk café without missing a beat.

4. Tory Burch Mellow Mary Jane Jelly Flats: Preppy Perfection

Preppy style gets the jelly treatment with Tory Burch’s Mellow Mary Jane flats. The iconic gold logo medallion adorns the front, instantly recognizable as a status symbol while adding a touch of polish to the casual material.

Rainy day commutes become much more stylish with these water-resistant beauties. The secure strap across the foot prevents slipping, making them practical for city sidewalks.

Fans of the brand are styling these with everything from tennis skirts to wide-leg trousers, proving their versatility beyond just casual weekend wear.

5. Ancient Greek Sandals Iro Jelly Flats: Mediterranean Inspiration

Mediterranean craftsmanship shines through in the Ancient Greek Sandals Iro jelly flats. Handmade techniques typically used for leather have been adapted for PVC, creating intricate woven patterns that elevate the humble jelly shoe.

Sunny coastal vibes radiate from these sandals with their distinctive crossover straps and subtle heel. The brand’s signature wing buckle adds an authentic Greek touch to this modern material.

Travel enthusiasts love these for exploring cobblestone streets and beach towns alike. Their water-friendly nature means spontaneous shoreline walks are always an option, no matter where your adventures take you.

6. COS Cut-Out Jelly Ballet Flats: Minimalist Magic

Scandinavian minimalism meets playful jelly material in these COS ballet flats. Clean lines and architectural cut-outs create visual interest without overwhelming the simple silhouette that makes these so wearable.

Office-appropriate yet fun, these flats transition seamlessly from work to weekend. The slightly squared toe offers a contemporary twist on the classic ballet flat shape we all know and love.

Monochrome dressers particularly appreciate these shoes for adding textural interest without disrupting a carefully curated color palette. Their translucent nature means they work with virtually everything in your wardrobe.

7. Jeffrey Campbell Beach Jelly Flip Flops: Nostalgic Upgrade

Playful nostalgia gets a high-fashion upgrade with Jeffrey Campbell’s take on jelly flip flops. These aren’t your childhood beach shoes – chunky platforms and exaggerated proportions bring them firmly into trend territory.

Summer music festivals become much more comfortable with these sturdy yet lightweight options. The thicker sole provides unexpected cushioning while maintaining that fun, transparent look we’re all craving this season.

Statement dressers are pairing these with everything from flowy maxi dresses to distressed denim shorts. The slightly elevated height offers practical protection from hot sand while adding a few extra inches.

8. ZARA Jelly Ballet Flats: Affordable Chic

Fast fashion giant ZARA delivers accessibility without sacrificing style in their take on jelly ballet flats. Budget-friendly pricing makes experimenting with this trend possible without major investment, perfect for trend-curious shoppers.

Multiple colorway options range from clear to pastel hues, allowing for personal expression. The slightly pointed toe elongates the foot for a more sophisticated silhouette than traditional rounded jellies.

Style experimenters appreciate how these pair with everything from casual jeans to office-appropriate midi skirts. Their lightweight construction makes them ideal for packing in carry-on luggage for summer getaways.

9. Veronica Beard Clea Flip Flop: Elevated Beachwear

Beachwear gets the luxury treatment with Veronica Beard’s Clea flip flops. Braided jelly straps add unexpected texture and visual interest to the simple thong design we all know from summers past.

Resort-ready yet sophisticated enough for city streets, these versatile sandals bridge the gap between casual and polished. The molded footbed provides surprising comfort for all-day wear, unlike the flat flip flops of our youth.

Jet-setters pack these as their go-to vacation shoe that works for both poolside lounging and casual dinners. The neutral colorways ensure they’ll coordinate with an entire vacation wardrobe without taking up precious suitcase space.

10. H&M Plastic Mesh Flats: Budget-Friendly Trendsetting

Mass retailer H&M makes the jelly trend accessible to everyone with their affordable mesh flats. The woven plastic design offers breathability while maintaining that distinctive transparent look that’s dominating summer footwear.

Fashion newcomers can test-drive this revival without breaking the bank. Simple styling makes these versatile enough to wear with virtually anything in your warm-weather wardrobe.

College students and budget-conscious shoppers particularly love these for their combination of trend-right design and wallet-friendly pricing. Their lightweight construction makes them ideal for packing multiple colors for summer travel.

11. Old Navy Jelly Lattice Ballet Flats: Family-Friendly Fashion

Family retailer Old Navy brings jelly shoes to shoppers of all ages with their lattice ballet flats. Matching options for parents and kids make this a fun trend the whole family can enjoy together.

Rainbow color options bring playfulness to this nostalgic style. The lattice cutout pattern provides ventilation during hot summer days while creating a pretty visual effect.

Practical parents appreciate the washable nature of these shoes for both themselves and their children. Simply rinse under water to remove sand, dirt, or sticky ice cream drips – making these the ultimate fuss-free summer footwear option.

12. Christopher Esber Jo Thong Sandals: Avant-Garde Approach

Avant-garde designer Christopher Esber reimagines the humble jelly shoe with architectural precision in his Jo Thong Sandals. Sculptural elements and unexpected proportions elevate this ’90s staple into high-fashion territory.

Fashion risk-takers gravitate toward the distinctive squared toe and asymmetrical strapping. The transparent material gets a sophisticated upgrade through thoughtful design details that feel thoroughly modern.

Runway enthusiasts pair these with minimalist outfits to let the unique shoe shape take center stage. Their statement-making silhouette works particularly well with simple slip dresses or tailored separates in monochromatic palettes.

13. Vince Melina Jelly Ankle Strap Fisherman Sandal: Refined Reinterpretation

Refined sensibility transforms the fisherman sandal silhouette in Vince’s Melina jelly version. Traditional woven cage construction gets a contemporary update through transparent materials and sleek proportions.

Working professionals appreciate how these elevate casual Friday outfits while remaining comfortable for commuting. The ankle strap adds security while creating a flattering line that works well with cropped pants or midi skirts.

Minimalist dressers value the clean lines and neutral colorways that complement a capsule wardrobe. Despite their transparent construction, these shoes have a substantial feel that belies their lightweight nature.

14. Jeffrey Campbell Jellz Slip-On: Y2K Maximalism

Y2K maximalism comes alive in Jeffrey Campbell’s chunky Jellz slip-on shoes. Bold proportions and exaggerated platform soles channel early 2000s energy while remaining firmly planted in current trends.

Statement makers flock to these attention-grabbing shoes that refuse to be ignored. The slip-on style offers convenience while the substantial platform provides unexpected height without sacrificing stability.

Festival attendees particularly love these for keeping feet dry in unpredictable weather while making a fashion statement. Available in both clear and tinted options, they offer a range of expression from subtle to bold.